• New Branding | New Names

    You may have noticed that on the back of the re-brand, we’ve been moving some of the products around, changing names. Why Change the Names? It may come as no surprise to you that one of the issues of our success has been the communicability of our products and categories.  So while word of mouth […]

  • Why re-brand?

    Customers are rightly suspicious of branding.  It smells of self-absorption, marketing for marketing’s sake and begs the question “so what was broke?”.   Well, we don’t accept any of these charges.  We are really pleased with our new branding. First of all a brand is not a graphic or a font.  A brand is the collective […]